Let's unpack the term "deadstock" fabric, and dissect what's really in a name.
Remember, not all deadstock is dodgy, but it's more of a blanket term, like "all natural:" we don't really know what that means, and big brands like to latch onto these terms to greenwash their businesses. There are some very innovative ways some scrap materials are getting repurposed, and ethical sources for these fabrics, so it's just a matter of transparency and open dialogue.
Also, it's about progress, not perfection, and when it comes to small businesses, each of us are truly striving to be better. It's a journey and each are at a different spot on the trail. 🧡💛❤